Real deal negotiation

Scotwork has trained over 100,000 people in the skills of negotiation. The world’s top real-deal instructors were looking for a new online destination. We went back to basics. We lived the brand by attending their courses. We profiled their target personas. We revisited their values and mission. We sharpened their propositions and key messages. We wrote content, web copy and presentations. We worked with design partners Design Ensemble to create a site that screams professional and approachable. Find the real deal at

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