Real deal negotiation

Scotwork, the world’s top negotiation experts, has trained over 100,000 people in deal-making skills. To develop their new website we went back to basics. We lived the brand by attending their courses. We profiled their target personas. We revisited their values and mission. We sharpened their propositions and key messages. We wrote content, web copy and presentations. And we worked with design partners Design Ensemble to create a site that screams professional and approachable. Check out the real deal at

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