When Sky relaunched its customer intelligence solution it needed a new hard-core B2B brand to sit comfortably within the universe of BSkyB. We set to work interrogating the business. Who were its customers? What were its propositions? What were the benefits and features? We drafted a matrix of sales messages. We minted a fresh Sky IQ identity. We crafted an array of digital marketing tools to go to market. And produced a suite of digital presentations, animations and content to support sales and marketing. Job done, and all within 12 weeks.