Ab fab retention
Online fashion forecasters WGSN needed to grow the loyalty of low-use, high-value business subscribers. So we crafted a stylish customer pack to keep WGSN front of mind. Crammed with vital fashion dates and snippets of must-have info, it directed users to specific online content. The pack was an essential everyday tool for buyers, merchandisers and fashion designers, pointing them to street style and trend predictions, catwalk info and think-tank research. The result is happier fashionista customers who use WGSN more and more often. Ab fab!