Forecaster uses ground-breaking predictive analytics to optimise performance marketing and drive extra sales for the likes of Argos, BooHoo, and Selfridges. Amberjack was hired to bring Forecaster to life as a brand and create a new website.
First, we honed the proposition and messaging around persona needs. We focused on digital media buyers and big-spending digital advertisers. Second, we created a fresh brand identity supported by a raft of assets such as infographics, presentation templates, e-brochure and white papers.
Finally, we wrote, designed and built a fully responsive Forecaster website. Forecaster has generated over £1 billion in extra sales for its customers and is now winning awards across the digital and retail industries. Who could have predicted that? Check out www.forecaster.com
A concise, well-written brief gets your marketing project off to a flying start. It creates a shared understanding of what needs to be done. And acts as a go-to reference for client and supplier across the project life-span. A poor brief poses more questions than it answers, and sows the seeds of confusion, wasted effort and uncertain results…
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