At Amberjack we like to put our pens to paper from time to time and share our thoughts and opinions. So why not check out some of our latest posts? You’ll find some useful tips on B2B marketing, strategy and creative, insights into the ins and outs of running a business and plenty more besides.
Covid-19 is changing our world forever by devastating lives and livelihoods. Lockdown imposes a huge burden on businesses too, as consumers are isolated and employees adjust to virtual working. In this paradigm-shift age of uncertainty, brands must adapt quickly to stay in sync with fast-moving customer demands and behaviours. It’s time for brands to keep up and step up. Find…
Negotiation can bring out the shadier side in people. Every now and then, even the most upstanding pillars of honesty find themselves massaging the truth in pursuit of the perfect deal. So why do many of us find it acceptable to cast aside our scruples and tell lies at the negotiating table? Scotwork gives us some expert insights…
Although many gifted B2B marketers are set apart from their peers by specialist skills and individual abilities, I’d argue that all the most talented share a few essential attributes. So, what does single-out the great from the good? Based on my experience both sides of the client/agency fence, here’s a quick rundown of my five top ‘must haves’…
A concise, well-written brief gets your marketing project off to a flying start. It creates a shared understanding of what needs to be done. And acts as a go-to reference for client and supplier across the project life-span. A poor brief poses more questions than it answers, and sows the seeds of confusion, wasted effort and uncertain results…
