At Amberjack we like to put our pens to paper from time to time and share our thoughts and opinions. So why not check out some of our latest posts? You’ll find some useful tips on B2B marketing, strategy and creative, insights into the ins and outs of running a business and plenty more besides.
Direct mail has been making a comeback as a potent B2B lead-gen tool in recent years. Unlike the large volume consumer campaigns of yesteryear, today’s DM is usually high-value, low-volume and precisely targeted to maximise ROI. Used in tandem with supporting digital media, the novelty of receiving exciting physical mail can quickly…
In the melee of today’s commercial cut and thrust, there’s nothing like a good, solid brand to watch your back for you. A shipshape and hearty brand will protect your business from attack by predatory competitors, pull in precious buyers and unite your people behind a single powerful idea…
These days we crave the now. We live by instant messaging, same day deliveries and content on-demand. We’re always-on: we demand instant gratification. We hate the wait. We want answers, and fast. But sometimes marketing mirrors life, and the best things come to those who………. wait.
